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MotoChic® Gear Adds Weatherproof Convertible Backpack Tote to its Accessory Collection

MotoChic® Gear Adds Weatherproof Convertible Backpack Tote to its Accessory Collection

The Lauren: Sport

Weatherproof Convertible Backpack Tote:
The Lauren Sport is perfect for stylish women on the move. Whether you’re commuting to the office or getting away for the weekend, you’re ready for any adventure with the Lauren Sport.

Voice of the customer inspires vegan sport bag design.

Compelled by consumer feedback, award-winning MotoChic® Gear designer, Debra Chin, is releasing a sport rendition of her patented Lauren bag with weatherproof, cruelty-free materials, and trendsetting design features in step with the athleisure movement.

True to the MotoChic® mission, the Lauren Sport combines innovative design with high performance materials to create safe and stylish gear that’s as fashionable as it is functional. Meticulously crafted from durable, lightweight polyester, the Lauren Sport features light gray, quilted, weatherproof fabric accented with YKK® water repellent zippers in high visibility red, pink, orange or yellow.

Chin shared, “Customers love the Lauren bag for its versatility, and suggested I offer it in a lighter weight more casual version, too. I’m extremely proud to announce the release of the Lauren Sport. This is a bag you could see on the runway and on the hiking trail.”

Chin previewed the Lauren Sport at the recent Qualtrics Insight Summit in Salt Lake City. Among those surveyed, 100% had a positive reaction to the bag. Those polled agreed the Lauren Sport is high quality, well made, and functional. An Insight Summit attendee remarked, “It is extremely well designed. You seem to have thought of everything and more.” Others shared comments such as, “It looks very modern. I love it!” and “With the combination of style and utility it seems like a bag I could have forever!”

Sterling Jackson, Head of Customer Strategy & Insights at Qualtrics, stated, “We’re thrilled to see companies like MotoChic® use Qualtrics to conduct research to launch successful products, improve customer and employee experiences, and grow their brands. We’re happy to hear that MotoChic® is continuing to evolve, and that we could play a part in launching their latest product. It’s just as important for start-ups to leverage research as it is for established global companies. We want to see more start-ups realize how easy it is to access the same sophisticated platform and tools that our Fortune 500 clients use.”

Inspired by style icon and free spirit, Lauren Hutton, the Lauren Sport combines classic styling with practical details to satisfy even the most discerning adventurer. It quickly and easily converts from a backpack with a fully storable, adjustable shoulder harness and waist strap, to a tote bag with storable shoulder straps. Large reflective panels on the exterior provide outdoor nighttime visibility for students, commuters, cyclists, hikers, joggers and travelers. Other distinguishing features include:

• LED light that illuminates the interior of the bag

• 100% cruelty-free, lighter weight materials

• YKK® water repellent zippers and water resistant motoprint lining

• Built-in grab handle on the women-friendly backpack harness for easy carrying

• Soft lined protective pocket on the interior that fits up to a 15″ laptop

Chin is putting the Lauren Sport through additional rigorous user testing. Inspired by the best-selling novel and blockbuster movie, The Sisterhood of the Traveling Pants, the Lauren Sport bag is currently on the road with several female travelers. The bag will pass from woman to woman throughout July and August, with each woman putting the Lauren Sport through its paces on her outdoor journey, and sharing testimonials from the road on social media. MotoChic’s “Sisterhood of the Traveling Bag” includes: Margaret Vatamaniuck of British Columbia, Canada; Polly Pierce of Kane, Pennsylvania; Kaci Berry of Springdale, Arkansas; Shannon Vaughn of Dickinson, North Dakota; and Lisa Wallace of Ohio. After the adventures are completed, the “sister” with the most engagement on social media will receive a brand-new Lauren Sport of her very own.

The MotoChic® Lauren Sport will be in stock August 2017, and is available now for pre-sale at www.motochicgear.com/shop/the-lauren-sport-bag/ for a special introductory price.

About MotoChic Gear®

MotoChic® answers the need for high quality, design-conscious clothing and accessories for women with fast-paced lifestyles. World travelers, sports and outdoors lovers, fitness fans, commuters, moms, students and fashionistas will find what they need in MotoChic®. Wherever your next great life adventure takes you, MotoChic® will be there.

For More Information, visit: www.motochicgear.com

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