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“Weaponized,” “Faked News” by Manufactured Housing Industry Operation Allegedly Harms Homeowners, Prospective Homebuyers and Industry Professionals

“Weaponized,” “Faked News” by Manufactured Housing Industry Operation Allegedly Harms Homeowners, Prospective Homebuyers and Industry Professionals

WASHINGTON, D.C. – 28 Feb, 2017 –

Why not half-a-million [new manufactured homes sold annually]? We can get there.”
– Richard “Dick” Jennison, president and CEO, Manufactured Housing Institute (MHI).

James McGee and Chet Murphree [Deer Valley Homebuilders] said it very well on a video, it’s all about education… This [MHI] advertorial approach was a mix of good, bad, inaccurate, and deceptive marketing on behalf of a national manufactured housing association. I’ve focused on the bad, because that is where the problems will come from. You would never see the NAHB or another national trade associations blurt out such problematic nonsense.”
– Titus Dare, SVP of Eagle One Financial.

We have created a great industry that is in decay and under attack. In order to change the perception of our industry, MH pros and leaders need to focus on the facts and true benefits regarding our products and communities to ensure our customers make educated decisions that fit their needs.”
– Tom Fath, manufactured home owner and industry professional.

The Manufactured Housing Industry’s leading trade publisher has issued a new report that lays out a case against the alleged failures and unforced errors by top-level staff at the Manufactured Housing Institute (MHI). The Arlington, VA based MHI trade group claims to represent all facets of the rebounding manufactured home industry.

But L. A. ‘Tony’ Kovach – industry consultant and publisher of MHLivingNews.com and MHProNews.com – cites sources that say the association fails them, homeowners, prospective buyers, and industry business… and may be engaging in de facto monopolistic practices.

I would agree with MHI’s Richard “Dick” Jennison on this point. The manufactured housing industry can and should be selling 500,000 or more new homes annually,” said L. A. “Tony” Kovach. “We can achieve that half million [+/-] new manufactured homes a year sustainably. It can be done with happy customers using sound loans, as opposed to problematic and unsustainable, lending.”

However,” says Kovach, “we won’t get there if MHI allows its president and other key people to sacrifice credibility and ethics.”

Some of what they do is demonstrably wrong, as concerns expressed by third-party comments demonstrate,” Kovach said. “It’s bad for MH homeowners and for independent businesses too.”

Thus, we have and will continue to call out [MHI’s Dick] Jennison, Lesli Gooch and others who we’ve previously exposed examples of their faked and weaponized news, which have been promoted by them to MHI members, the industry, and to the public at large.”

Besides providing misleading, slanted and weaponized news to their own members and the manufactured housing industry, Kovach cites several parties and their operation’s own claims that a circle within MHI are using deceptive practices to address the public via advertorials designed to look like news, but which are just thinly-veiled marketing pieces.

The entire Daily Business News on MHProNews special report – including examples, graphics, citations, and linked references – are found by clicking here.

(Photo caption: Faked, Weaponized News image by MHProNews/Graphic Stock.)

MHLivingNews.com and MHProNews.com are the leading trade publications for consumers, manufactured homeowners, MH industry leaders, investors, and public policy professionals who want up-to-date lifestyle and business news.

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